OVO Clothing was launched in 2011. The series of clothing began with a series of collaborations between Roots Canada and OVO, which produced several parkas, jackets and other collaborations. In 2013, merchandise for the OVO figurehead included collaborations with the Toronto Raptors, which coincided with Drake becoming the franchise’s Global Ambassador. OVO has since morphed into a clothing line in itself, releasing a slew of clothes during every season of the year. T-shirts, sweatshirts, varsity jackets, baseball hats, and knit beanies are seasonal installations. OVO Clothing oversaw the opening of the first OVO store for the brand’s clothing in downtown Toronto, opening on December 6, 2014. Exactly a year after the opening in Toronto, OVO stores expanded to the United States, opening a flagship store in Los Angeles, California. Its New York store opened in December 2016 on Bond Street, and its Chicago store in August 2019 on Walton Street in Gold Coast. OVO also opened its first location in Vancouver in December 2018. Other OVO collaborations have included Canada Goose, and Air Jordan.
- COLORWAY: BLUE
- SEASON: SS22
- Release Date: July 15, 2022
- BRAND: OVO
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